Cookie Policy of www.waterfitters.com

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Website uses Trackers

Necessary

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

• Google Tag Manager (Google Ireland Limited)

  Google Tag Manager is a tag management service provided by Google Ireland Limited.

  Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy.

• Mailchimp Landing Page (Intuit Inc.)

  Mailchimp Landing Page is a landing page management service provided by Intuit Inc, that allows this Website to collect the email addresses of Users interested in its service.
  Mailchimp Landing Page allows the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of the created landing pages.

  Personal Data processed: company name, country, date of birth, email address, first name, gender, last name, phone number, physical address, profession, Tracker, Usage Data and username.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • mailchimp_landing_site: 28 days

• Google reCAPTCHA (Google Ireland Limited)

  Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
  The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • _GRECAPTCHA: duration of the session
  • rc::a: indefinite
  • rc::b: duration of the session
  • rc::c: duration of the session

Functionality

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed directly by the Owner

• Mailing list or newsletter (this Website)

  By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Website. Your email address might also be added to this list as a result of signing up to this Website or after making a purchase.

  Personal Data processed: city, company name, country, county, email address, first name, last name, phone number, physical address, Tracker and ZIP/Postal code.

• Contact form (this Website)

  By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

  Personal Data processed: Tracker and various types of Data.

Experience

This Website uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

• Google Fonts (Google Ireland Limited)

  Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy.

• Google Maps widget (Google Ireland Limited)

  Google Maps is a maps visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy.

• YouTube video widget (Google Ireland Limited)

  YouTube is a video content visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • PREF: 8 months
  • VISITOR_INFO1_LIVE: 8 months
  • YSC: duration of the session

• YouTube video widget (Privacy Enhanced Mode) (Google Ireland Limited)

  YouTube is a video content visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.
  This widget is set up in a way that ensures that YouTube won't store information and cookies about Users on this Website unless they play the video.

  Personal Data processed: Tracker, Universally unique identifier (UUID) and Usage Data.

  Place of processing: Ireland – Privacy Policy.

• YouTube Data API (Google Ireland Limited)

  YouTube Data API is a video content visualization service provided by Google Ireland Limited that allows this Website to incorporate functions normally executed on YouTube so that Users can watch, find, and manage YouTube content directly on this Website.

  Through this Service, this Website may collect Data directly or indirectly on or from Users’ devices, including by making use of Trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

  Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

  Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy – Opt out.

• YouTube IFrame Player (Google Ireland Limited)

  YouTube IFrame Player is a video content visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.

  Through this Service, this Website may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

  Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

  Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy – Opt out.

• LinkedIn button and social widgets (LinkedIn Corporation)

  The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 1 year
  • bscookie: 1 year
  • lang: duration of the session
  • lidc: 1 day
  • lissc: 1 year
  • lms_ads: 1 month
  • lms_analytics: 1 month

• Facebook lead ads (Meta Platforms Ireland Limited)

  Facebook lead ads is an advertising and data collection service provided by Meta Platforms Ireland Limited that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.

  Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.

  Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.

  Personal Data processed: city, company name, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, phone number, physical address, profession, Tracker, Usage Data and ZIP/Postal code.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Storage duration:

  • _fbp: 3 months

• Hotjar surveys (Hotjar Ltd.)

  Hotjar surveys is a survey builder and data collection platform provided by Hotjar Ltd.
  Hotjar surveys may use cookies to track User behavior. Users can Opt-Out of Hotjar surveys cookie tracking by visiting this opt-out page.

  Hotjar surveys respects the Do Not Track option available in most modern browsers that, if activated, sends a special signal to stop tracking User activity. Users can find more information on how to enable Do Not Track for each supported browser here.

  Personal Data processed: company name, country, Data communicated while using the service, date of birth, email address, first name, gender, geographic position, last name, number of employees, phone number, physical address, profession, state, Tax ID, Tracker, Usage Data, VAT Number and website.

  Place of processing: Malta – Privacy Policy – Opt Out.

  Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year
  • hjActiveViewportIds: duration of the session

• Hotjar Poll & Survey widgets (Hotjar Ltd.)

  The Hotjar Poll & Survey widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Tracker, Usage Data and various types of Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

  Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

• Hotjar Recruit User Testers (Hotjar Ltd.)

  The Hotjar Recruit User Testers widget is a service for interacting with the Hotjar data collection platform provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Tracker, Usage Data and various types of Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

  Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

Measurement

This Website uses Trackers to measure traffic and analyse User behaviour to improve the Service.

Trackers managed directly by the Owner

• Analytics collected directly (this Website)

  This Website uses an internal analytics system that does not involve third parties.

  Personal Data processed: Tracker and Usage Data.

  Storage duration:

  • modernizr: indefinite

Trackers managed by third parties

• Google Analytics (Universal Analytics) (Google Ireland Limited)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • AMP_TOKEN: 1 hour
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

• Google Analytics Advertising Reporting Features (Google Ireland Limited)

  Google Analytics on this Website has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Tracker, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • IDE: 2 years
  • _gcl_*: 3 months
  • test_cookie: 15 minutes

• User ID extension for Google Analytics (Google Ireland Limited)

  Google Analytics on this Website makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
  The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Website.
  The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

  Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy – Opt Out.

• Google Analytics Demographics and Interests reports (Google Ireland Limited)

  Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for this Website (demographics means age and gender Data).

  Users can opt out of Google's use of cookies by visiting Google's Ads Settings.

  Personal Data processed: Tracker and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • IDE: 2 years
  • _gcl_*: 3 months
  • test_cookie: 15 minutes

• YouTube Analytics and Reporting API (Google Ireland Limited)

  YouTube Analytics and Reporting API is a video content analytics service provided by Google Ireland Limited.

  Through this Service, this Website may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

  Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

  Personal Data processed: Tracker.

  Place of processing: Ireland – Privacy Policy – Opt out.

• Facebook Analytics for Apps (Meta Platforms Ireland Limited)

  Facebook Analytics for Apps is an analytics service provided by Meta Platforms Ireland Limited

  Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • _fbp: 3 months

• Google Analytics 4 (Google Ireland Limited)

  Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • _ga: 2 years
  • _ga_*: 2 years

• Google Analytics (Universal Analytics) with anonymized IP (Google Ireland Limited)

  Google Analytics (Universal Analytics) is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
  Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
  This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • AMP_TOKEN: 1 hour
  • _ga: 2 years
  • _gac*: 3 months
  • _gat: 1 minute
  • _gid: 1 day

• Hotjar Heat Maps & Recordings (Hotjar Ltd.)

  Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.
  Hotjar honors generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Tracker, Usage Data and various types of Data as specified in the privacy policy of the service.

  Place of processing: Malta – Privacy Policy – Opt Out.

  Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

Marketing

This Website uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

• Google Ad Manager (Google Ireland Limited)

  Google Ad Manager is an advertising service provided by Google Ireland Limited that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with.
  In order to understand Google's use of Data, consult Google's partner policy.
  This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.  

  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• Google AdSense (Google Ireland Limited)

  Google AdSense is an advertising service provided by Google Ireland Limited. This service uses the “DoubleClick” Cookie, which tracks use of this Website and User behavior concerning ads, products and services offered.
  Users may decide to disable all the DoubleClick Cookies by going to: Google Ad Settings.

  In order to understand Google's use of data, consult Google's partner policy.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• Google Campaign Manager 360 (Google LLC)

  Google Campaign Manager 360 is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. Google Campaign Manager 360 also allows the Owner to measure the campaign's performance, to set up placements, ads, and creatives, and to verify tag implementations (such as errors in the ad's formatting). This Website is collecting and transmitting Data from the User through Google Campaign Manager 360 to media buyers bidding to purchase its inventory. These buyers may collect and store such Data and use such Data for retargeting or other advertising purposes.

  Users may decide to disable all the ad personalization Trackers by going to: Google Ad Settings.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: geographic position, Tracker and Usage Data.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• Google Ads conversion tracking (Google Ireland Limited)

  Google Ads conversion tracking is an analytics service provided by Google Ireland Limited that connects data from the Google Ads advertising network with actions performed on this Website.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: Ireland – Privacy Policy.

  Storage duration:

  • IDE: 2 years
  • test_cookie: 15 minutes

• Google Ads Similar audiences (Google Ireland Limited)

  Similar audiences is an advertising and behavioral targeting service provided by Google Ireland Limited that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of this Website.
  On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.

  Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google Ad Settings.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• LinkedIn Ads (LinkedIn Ireland Unlimited Company)

  LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Storage duration:

  • GAID: indefinite
  • IDFA: indefinite
  • UserMatchHistory: 1 month
  • _gcl_*: 3 months
  • _guid: 3 months
  • aam_uuid: 1 month
  • li_fat_id: 1 month
  • li_giant: 7 days
  • li_sugr: 3 months
  • lms_ads: 1 month
  • oribi_cookie_test: duration of the session
  • oribi_session: 2 hours
  • oribi_user_guid: 7 months

• LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)

  LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Website. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of this Website.

  Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

  Personal Data processed: device information, Trackers and Usage Data.

  Place of processing: United States – Privacy Policy.

  Storage duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 1 year
  • bscookie: 1 year
  • lang: duration of the session
  • lidc: 1 day
  • lms_ads: 1 month
  • lms_analytics: 1 month

• Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)

  Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt out.

  Storage duration:

  • _fbc: 3 months
  • _fbp: 3 months
  • fr: 3 months

• Facebook Lookalike Audience (Meta Platforms Ireland Limited)

  Facebook Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Facebook Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the base of their past use of this Website or engagement with relevant content across the Facebook apps and services.
  On the base of these Data, personalized ads will be shown to Users suggested by Facebook Lookalike Audience.

  Users can opt out of Facebook's use of Trackers for ads personalization by visiting this opt-out page.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • _fbp: 3 months

• Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

  Hotjar is an analytics service provided by Hotjar Ltd.
  Hotjar honors generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

  Personal Data processed: Trackers and Usage Data.

  Place of processing: Malta – Privacy Policy – Opt Out.

  Storage duration:

  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

• Google Ad Manager Audience Extension (Google Ireland Limited)

  Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google Ireland Limited that tracks the visitors of this Website and allows selected advertising partners to display targeted ads across the web to them.

  In order to understand Google's use of Data, consult Google's partner policy.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• Remarketing with Google Analytics (Google Ireland Limited)

  Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • test_cookie: 15 minutes
  • IDE: 2 years
  • _gcl_*: 3 months

• Google Ads Remarketing (Google Ireland Limited)

  Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of this Website with the Google Ads advertising network and the DoubleClick Cookie.

  In order to understand Google's use of Data, consult Google's partner policy.

  Users can opt out of Google's use of Trackers for ads personalization by visiting Google's Ads Settings.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • Conversion: 3 months
  • DSID: 14 days
  • FCNEC: 1 year
  • FLC: 10 seconds
  • FPAU: 3 months
  • FPGCLAW: 3 months
  • FPGCLDC: 3 months
  • FPGCLGB: 3 months
  • GCL_AW_P: 3 months
  • GED_PLAYLIST_ACTIVITY: duration of the session
  • IDE: 2 years
  • NID: 6 months
  • RUL: 1 year
  • __gads: 2 years
  • __gpi: 2 years
  • __gpi_optout: 2 years
  • __gsas: 2 years
  • _gac_: 3 months
  • _gac_gb_: 3 months
  • _gcl_ag: 3 months
  • _gcl_au: 3 months
  • _gcl_aw: 3 months
  • _gcl_dc: 3 months
  • _gcl_gb: 3 months
  • _gcl_gf: 3 months
  • _gcl_gs: 3 months
  • _gcl_ha: 3 months
  • ar_debug: 3 months
  • id: 2 years
  • receive-cookie-deprecation: 6 months
  • test_cookie: 15 minutes

• LinkedIn Website Retargeting (LinkedIn Corporation)

  LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Website with the LinkedIn advertising network.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: United States – Privacy Policy – Opt Out.

  Storage duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 1 year
  • bscookie: 1 year
  • lang: duration of the session
  • lidc: 1 day
  • lissc: 1 year
  • lms_ads: 1 month
  • lms_analytics: 1 month

• Facebook Remarketing (Meta Platforms Ireland Limited)

  Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of this Website with the Facebook advertising network.

  Personal Data processed: Tracker and Usage Data.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • _fbp: 3 months

• Facebook Custom Audience (Meta Platforms Ireland Limited)

  Facebook Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of this Website with the Facebook advertising network.

  Users can opt out of Facebook's use of Trackers for ads personalization by visiting this opt-out page.

  Personal Data processed: email address and Tracker.

  Place of processing: Ireland – Privacy Policy – Opt Out.

  Storage duration:

  • _fbp: 3 months

• Mailchimp (Intuit Inc.)

  Mailchimp is an email address management and message sending service provided by Intuit Inc.

  Personal Data processed: company name, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, phone number, physical address, Tracker, Usage Data and various types of Data.

  Place of processing: United States – Privacy Policy.

How to manage preferences and provide or withdraw consent on this Website

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Website.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

• See what Cookies or other similar technologies have been set on the device;
• Block Cookies or similar technologies;
• Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Internet Explorer
• Microsoft Edge
• Brave
• Opera

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Mondeo Srl Strada del Capitello S/N - 36075 Montecchio Maggiore (VI) – ITALY

Owner contact email: info@waterfitters.com

Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Website.